Elder-Well® Launches September Initiative Supporting ‘Sandwich Generation’ Caregivers During Back-to-School Season
NATICK, MA, UNITED STATES, September 4, 2026 /EINPresswire.com/ -- As families settle into the back-to-school season,
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NATICK, MA, UNITED STATES, September 4, 2026 /EINPresswire.com/ — As families settle into the back-to-school season, Elder Well® Adult Day Program is launching a new nationwide initiative in September titled “The Balancing Act: Caring for Your Past and Your Future.” This campaign is dedicated to supporting the sandwich generation-caregivers who are simultaneously caring for their children and aging parents.
“September is a time when routines shift and responsibilities multiply,” said Kara Harvey, owner of Elder-Well® Natick, Ma. “For many caregivers, especially those in the sandwich generation, it’s one of the most overwhelming times of year. Our goal with this initiative is to provide practical support and compassionate recognition for those juggling the needs of two generations at once.”
The Balancing Act Campaign Includes:
• A blog series exploring the emotional and logistical challenges of dual caregiving roles.
• A free downloadable Caregiver Survival Guide featuring stress-management tools, back-to-school scheduling tips, and time-saving templates.
• Outreach to local schools, employers, and medical professionals to raise awareness of adult day services as a critical support resource.
Elder-Well’s adult day programs provide non-medical, social-supportive care for older adults in a safe, engaging environment—offering families trusted daily respite and peace of mind. With an emphasis on whole-person wellness and failure-free enrichment, Elder Well® helps caregivers step back from the daily demands while ensuring their loved ones thrive.
“You care for your past and your future. We’re here to care for you,” said Harvey. “That’s the heart of this campaign-and our mission year-round.”
About Elder-Well®
Elder-Well®is an innovative adult day program franchise providing supportive daytime care, enrichment, and companionship for older adults. With a focus on cognitive health, social connection, and caregiver relief, Elder-Well® empowers families to maintain balance and quality of life throughout the aging journey.
For more information about the September initiative or to access resources, visit: www.elderwelladultday.com
Kara Harvey
Elder-Well® Adult Day Program
+1 508-655-2536
Kara@elderwelladultday.com
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