Legendary quarterback and broadcaster joins award-winning longevity brand.

CARLSBAD, Calif., Sept. 16, 2026 /PRNewswire/ — For 35 years, Troy Aikman’s life has been defined by leadership and success. As a three time champion and first ballot Hall Of Famer, his quarterbacking resume speaks for itself. Now, as a football broadcaster for the 3rd most watched television show in America, that success continues off the field. Troy’s latest venture is a newly announced ownership stake in Qualia Life Sciences, the premium brand of supplement formulas Troy credits as fueling his unrelenting schedule and fitness standards.

“I’m almost 60 years old, but I don’t feel like it,” states Aikman. “I’m maintaining fitness standards, energy, and mental sharpness that I had 20 years ago. I’ve normally passed up endorsement offers from nutritional brands because I don’t want to put my name behind something unless I’m sure it works. That’s the difference with Qualia. Their supplements have actually worked for me personally. It’s why I’m going beyond endorsing them and actually becoming part of their ownership team. People my age are starting to realize that we can age much better than past generations if we prioritize cutting edge nutrition, and Qualia is a true leader in longevity products.”

Founded in 2015, Qualia brand supplements have gained increasing accolades in the health and wellness space for their pioneering formulation methods and unique testing standards. Qualia subjects every product to human studies prior to release, a first for major supplement brands, and their large in-house science team has advanced the study of ingredient relationships and whole-body modeling as the basis of health formulations.

These groundbreaking formulation principles have won them recent prestigious awards such as the 2025 Nutrition Business Journal Science & Innovation Award, and the only supplement brand to achieve multiple 2025 NEXTY Award nominations. They were also recently named to the 2026 INC 5000 list, honoring the fastest growing private companies in the United States.

“We are thrilled that Troy has become part of our ownership team because his credibility and character are widely recognized,” states Qualia CEO James Schmachtenberger. “Both mentally and physically, Troy doesn’t seem anywhere near 60 years old. Then we learned that Qualia products were fueling his health on a daily basis. Anyone who has worked with Troy knows his character is uncompromising. He’s only putting his name behind a supplement brand that gets real results for him. That’s why Troy taking an ownership stake in Qualia was the ultimate compliment to us.” 

Troy Aikman’s ownership announcement follows on the heels of several recent milestones for Qualia that have increased their profile and reach. Their products have become available at major retailers nationwide like GNC, Sprouts, and The Vitamin Shoppe, and they recently achieved peer-reviewed publication in the International Journal Of Molecular Sciences.

Qualia’s fast growing line of longevity and performance supplements include newly released formulas like Qualia 2-Day Detox, with several additional new formulas scheduled for launch over the next year.

“I honestly don’t trust much in the world of supplements,” adds Aikman. “I trust Qualia because their standards are unlike any company I’ve explored. Most supplement brands avoid double-blind clinical testing and peer-reviewed studies because they’re worried what those rigorous standards will show about their products. Qualia actually runs towards those challenges with amazing results. That says a lot. Plus, I feel their products actually working. I love getting friends my age to try Qualia products and to watch them experience the results. If I can use my fame to help their products become discovered by a wider audience, then that’s a big health win for other lives, too.” 

About Qualia:

Founded in 2015, Qualia Life Sciences aims to change the way people age through pioneering standards, including human studies on every formula prior to release. Their products, found in GNC, Sprouts, and The Vitamin Shoppe, support brain health, cellular health, NAD+ levels, and an expanding range of health needs. Their best selling products include Qualia Senolytic, Qualia Mind, and Qualia NAD+, with newly released products like Qualia 2-Day Detox and Qualia Creatine+ growing in popularity.

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SOURCE Qualia Life Sciences