The World’s No. 1 Vodka is helping fans “Assemble Your Night” with Doomsday-inspired cocktails, a movie ticket giveaway and dropping clues for a Super House Party

• Smirnoff launches collaboration with Marvel Studios’ “Avengers: Doomsday” with spots inspired by the film and starring actor Karan Soni, a chance to score tickets to the film, and more
• Smirnoff is helping fans assemble their night by celebrating the MCU in a way only Smirnoff can – by throwing a Super House Party
• Fans 21+ can follow a trail of clues and hidden surprises to uncover the Super House Party details

NEW YORK, Oct. 28, 2026 /PRNewswire/ — For generations, Smirnoff, the World’s No. 1 Vodka, has brought people together to celebrate life’s biggest moments. As the clock counts down to Doomsday, Smirnoff is channeling that same spirit of celebration to invite fans to Assemble Your Night with an epic campaign inspired by Marvel Studios’ “Avengers: Doomsday,” in theaters December 18.

Smirnoff is kicking off the “Avengers: Doomsday” collaboration with a series of Assemble Your Night spots starring Karan Soni, who fans will recognize from Marvel Studios’ “Deadpool & Wolverine,” as he sneaks onto “Avengers: Doomsday” movie sets to host secret parties and enjoy the clean crisp taste of Smirnoff in cocktails inspired by the film including the Doomsday Delight and Fantastic Fizz. Plus, Smirnoff is giving fans the chance to win one of 1,800 movie tickets, awarded as Fandango promo codes, to see “Avengers: Doomsday” in theaters or the grand prize: a special edition Smirnoff cocktail kit inspired by the film. Fans (21+) can enter for a chance to win online here. And that’s just the beginning.

“Smirnoff is no stranger to culture-defining moments – we’ve been partying since 1864 after all – and there’s no bigger moment this side of the multiverse than ‘Avengers: Doomsday.’ Bringing Doomsday and Smirnoff together gives us the opportunity to create something uniquely epic for the fandom, in a way only Smirnoff can,” said Jim Ruane, SVP, Smirnoff Vodka. “We’ve always been about bringing people together across different worlds—or, in this case, universes. From Doomsday-inspired cocktails to unexpected experiences for fans, we’re bringing that party spirit and giving every type of Marvel fan a reason to assemble for a celebration in the 616.”

The collaboration will culminate with Smirnoff bringing the world of the film to life at a Super House Party – details to be revealed. Ahead of the December 18 release of “Avengers: Doomsday,” Smirnoff will drop a series of clues to uncover the party details, along with additional surprises. In fact, the first clue may already be hidden in the announcement itself.

“Doomsday is coming, so we might as well throw a party first,” said Holly Frank, VP, Global Marketing Partnerships & Promotions, Disney. “Inspired by beloved MCU sets, Smirnoff is bringing the holiday spirit to fans in a way only they could and inviting everyone to count down to Marvel Studios’ ‘Avengers: Doomsday.'”

Stay tuned to @Smirnoff on Instagram and @SmirnoffUS on X (formerly Twitter) to follow along the road to the Super House Party and catch all the clues, surprises, and opportunities to assemble your night.

And no matter where you’re serving up cocktails, super or otherwise, please remember to always drink Smirnoff responsibly.

*NO PURCHASE NECESSARY. Sweepstakes starts 10/1/2026 @ 12:00 a.m. Eastern Time (ET) and ends 1/31/2027 @ 11:59:59 p.m. ET. Sweepstakes consists of monthly random drawings & instant win game.  Open to legal US residents, 21+ years of age. (AK, HI & VA residents may only play instant win game & cannot enter random drawings for prize of Smirnoff cocktail kit inspired by Marvel Studios’ Avengers: Doomsday.)  If unclaimed for any reason, instant win prizes may not be awarded.  Click here for Official Rules, including how to enter monthly random drawings/play instant win game, monthly random drawing entry deadlines, odds, prize details & restrictions. Void where prohibited.Alcohol beverages are not part of any prize.  Movie Ticket awarded as Fandango Promotional Code good for up to $20 off (total ticket price and associated fees and charges) the purchase of one movie ticket to see Marvel Studios’ Avengers: Doomsday at Fandango partner theaters in the US. Valid only for purchases at Fandango.com or via the Fandango app. Code is void if not redeemed by 1/31/27 or when Marvel Studios’ Avengers: Doomsday is no longer in theaters, whichever comes first. Non-transferable. Not for resale; void if sold or exchanged. Offer valid for one-time use only. Limit 1 Code per person. The redemption of the Code is subject to Fandango’s Terms and Policies at www.fandango.com/terms-and-policies.

Sponsor: Diageo Americas, Inc., New York, NY.
Please Drink Responsibly.

The Smirnoff Co., New York, NY.

FANDANGO is a registered trademark of Fandango Media, LLC.
AVENGERS: DOOMSDAY – ©  MARVEL. USED WITH PERMISSION.
Sweepstakes not sponsored by Fandango Media, LLC,  Marvel Entertainment, LLC or Marvel Studios, LLC.

About Smirnoff
Smirnoff has been shaping drinking culture since 1864, consistently evolving to meet the moment and the tastes of each new generation. From helping popularize the Mule and redefining the vodka martini to launching Smirnoff Ice in 1999—a product that helped define the flavored malt beverage category—Smirnoff has long been at the forefront of innovation and cultural relevance.

Rooted in inclusivity and a commitment to bringing people together, Smirnoff champions diversity and celebrates the spirit of connection. With a focus on ever-changing consumer preferences, the brand continues to create options that invite everyone 21+ to be part of the occasion.

Today, the Smirnoff portfolio spans a wide range of offerings across vodka and flavored malt beverages. From core staples like Smirnoff No. 21 Vodka and Smirnoff Ice to fan-favorite innovations such as Smirnoff Ice Smash, Shorties, and zero sugar options, the brand balances quality, accessibility, and flavor—always with the goal of making the party more memorable.

About Diageo  
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JεB and Buchanan’s whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
Crafting iconic drinks chosen for life’s moments.

Celebrating life, every day, everywhere.

ABOUT “MARVEL STUDIOS’ AVENGERS: DOOMSDAY”
In Marvel Studios’ “Avengers: Doomsday,” beloved heroes from three distinct universes will be set on a deadly collision course and face an existential threat unlike anything they’ve ever encountered. The film is directed by Anthony and Joe Russo; produced by Kevin Feige, Louis D’Esposito and Jonathan Schwartz; and stars Robert Downey Jr., Chris Evans, Chris Hemsworth, Pedro Pascal, Paul Rudd, Anthony Mackie, Florence Pugh, Vanessa Kirby, Ebon Moss-Bachrach, Wyatt Russell, Channing Tatum, Simu Liu, Ian McKellen, Hayley Atwell, Tom Hiddleston, James Marsden, Patrick Stewart, Joseph Quinn, Sebastian Stan, David Harbour, Letitia Wright, Lewis Pullman, Kelsey Grammer, Kathryn Newton, Danny Ramirez, Winston Duke, Alan Cumming, Hannah John-Kamen, Rebecca Romijn, Alex Livinalli, Mabel Cadena, with Tenoch Huerta Mejia. Screenplay written by Stephen McFeely and Michael Waldron. “Avengers: Doomsday” releases in theaters December 18, 2026.

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