Cracker Barrel Sells Maple Street Biscuit Co. Brand
Cracker Barrel has exited its ownership of the Maple Street Biscuit Co. brand, as reported by The Business Journals.
Nashville, TN, July 21, 2026 —
Cracker Barrel Old Country Store, Inc. has sold its stake in the Maple Street Biscuit Co. brand, according to a report from The Business Journals. The details surrounding the exit from this ownership were not immediately available.
Maple Street Biscuit Company, known for its Southern-inspired comfort food, was acquired by Cracker Barrel in 2019. At the time of the acquisition, Cracker Barrel stated its intention to accelerate the growth of the fast-casual brand. The partnership aimed to leverage Cracker Barrel’s operational expertise and resources to expand Maple Street’s footprint.
The financial terms of the original acquisition or the subsequent sale were not disclosed in the report. Further details regarding the buyer of the brand or the specific timeline of Cracker Barrel’s exit from its ownership were also not provided.
Cracker Barrel has been exploring various strategies to diversify its portfolio and adapt to evolving consumer preferences in the restaurant industry. The divestiture of Maple Street Biscuit Co. marks a significant shift in its brand management approach. The full impact of this decision on Cracker Barrel’s overall business strategy remains to be seen.
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