Nashville Predators Launch Direct-to-Consumer Streaming Service
The Nashville Predators are launching a new direct-to-consumer (DTC) streaming service through a partnership with ViewLift, which will complement their existing broadcast deal with Scripps Sports.
Nashville, TN, August 26, 2026 —
The Nashville Predators NHL team has announced the launch of a new direct-to-consumer (DTC) streaming service. This initiative is being undertaken in partnership with ViewLift, a company specializing in digital media solutions.
The new streaming service is intended to complement the team’s existing broadcast agreement with Scripps Sports. Further details regarding the specific content, subscription tiers, and launch date for the DTC service were not immediately available. The partnership with ViewLift signifies a move by the Predators to expand their reach and engagement with fans through digital platforms.
ViewLift has a history of working with sports organizations to develop and manage streaming services, providing technology and expertise for content delivery and audience engagement. The specifics of how this new service will integrate with or differ from existing broadcast options through Scripps Sports remain to be detailed.
This development aligns with a broader trend in professional sports, where teams and leagues are increasingly exploring DTC options to offer fans more flexible viewing choices and potentially new revenue streams. The ability to stream games and related content directly to consumers can provide a more personalized experience for fans, independent of traditional cable or satellite packages.
The Nashville Predators’ decision to launch a DTC service indicates a strategic effort to adapt to evolving media consumption habits. The full scope and operational details of this new venture, including its relationship with the Scripps Sports broadcast deal, are expected to be released in the future.
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