Dee Brock, Founder of Dallas Cowboys Cheerleaders, Dies at 96
Dee Brock, the founder of the Dallas Cowboys Cheerleaders, has died at the age of 96. She established the iconic squad in 1960 and served as its director until 1975, significantly shaping its legacy.
Nashville, TN, September 25, 2026 — Dee Brock, the visionary founder behind the internationally recognized Dallas Cowboys Cheerleaders, has passed away at the age of 96. Her death marks the end of an era for the iconic squad she brought to life.
Brock established the Dallas Cowboys Cheerleaders in 1960. She then served as the director of the team for a significant period, overseeing its growth and development until 1975. During her tenure, Brock played a pivotal role in shaping the ensemble’s enduring legacy and its distinctive image.
The Dallas Cowboys Cheerleaders have become a globally recognized symbol, known for their high-energy performances and distinctive uniform. Brock’s foundational work in 1960 set the stage for the organization’s subsequent success and cultural impact. Information regarding the cause or circumstances of her death was not provided.
Brock’s leadership from 1960 to 1975 provided the initial direction and vision that allowed the cheerleading squad to evolve into the prominent entertainment entity it is today. Her contributions have left a lasting imprint on professional sports entertainment.
Further details about her life and career are not available in the provided summary. The exact length of her tenure as director, which concluded in 1975, allowed for the establishment of many of the traditions that continue to define the squad. Her passing at the age of 96 concludes a chapter for a figure who was instrumental in creating one of the most famous cheerleading organizations in professional sports.
Dee Brock’s establishment of the team in 1960 and her subsequent leadership until 1975 were critical years in defining the group’s identity and its connection to the Dallas Cowboys franchise. She is remembered for her foundational work in creating a lasting legacy in the field of sports entertainment. No additional details regarding her passing were immediately available.
Story summarized from the original created by Stephanie Frazier on www.wsmv.com, see more information here.
Media gallery
